FREE TOOL
ROAS and break-even calculator.
See whether your ads actually make money. Enter spend, revenue and margin; the tool shows ROAS, the ROAS you need to break even, and profit after ad cost.
Result
Enter spend, revenue and margin.
- ROAS
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- Break-even ROAS
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- Profit after ads
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- Cost per order
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- Average order value
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- Max cost per order to break even
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How it is calculated
- ROAS = revenue ÷ ad spend.
- Break-even ROAS = 1 ÷ margin. At 40% margin you need 2.5× just to not lose money.
- Profit after ads = revenue × margin − ad spend.
If the platform shows a higher ROAS than this tool, the platform is probably counting orders it did not cause, or counting one order twice. That is a tracking problem, not a marketing one.
Find out what your tracking is missing.
Start with a free quick check of your store. No calls.