FREE TOOL
UTM link builder.
Tag a link for Google Ads, Meta, email or any campaign so GA4 shows where the traffic came from. Nothing is stored or sent anywhere.
Your link
What each parameter is for
- utm_source: where the click comes from (google, facebook, newsletter).
- utm_medium: the type of traffic (cpc, paid_social, email). GA4 groups channels by this value, so stick to standard ones.
- utm_campaign: the promotion or product push (black_friday_2026).
- utm_id: a short campaign ID if you upload cost data to GA4.
- utm_term and utm_content: keyword and ad or placement, to compare variants.
Google Ads and Meta can tag links for you (auto-tagging, URL parameters). Use UTMs on top for email, organic social, QR codes and partners.
Find out what your tracking is missing.
Start with a free quick check of your store. No calls.