GA4 Ecommerce
Full funnel events and revenue that matches Shopify.
- Clean dataLayer spec
- view_item to purchase
- Revenue you can reconcile
SERVICES & PROCESS
Tracking that matches your orders, on every platform.
App-free, server-side tracking for Shopify and WooCommerce stores. Built, tested against your real orders, and handed over documented.
WHAT I SET UP
One tracking architecture. Every platform fed correctly.
Your store
one dataLayer spec
Meta Pixel + CAPI
Browser and server events that agree with each other.
- event_id deduplication
- Strong match quality
- No double counting
Google Ads
Conversions Google can actually optimise on.
- Purchase conversions
- Enhanced conversions
- Merchant Center item data
Server-side GTM
First-party data collection that survives blockers.
- Tags managed in one place
- Fewer lost events
- Works without a tracking app
HOW IT WORKS
From audit to verified data in four steps.
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Step 1
Audit
I map every tag, app and event on your store and find what's missing or duplicated.
You get Audit report
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Step 2
Architecture
One dataLayer spec that every platform reads from. No overlapping apps.
You get Tracking spec
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Step 3
Build
Web and server-side GTM, CAPI and enhanced conversions, implemented cleanly.
You get Live setup
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Step 4
QA & Handover
Test orders reconciled against Shopify, with documentation your team can keep.
You get QA log + docs
HOW IT STARTS
Free quick check first. Full audit only if you want it.
Quick check
A short review of your purchase event and platform match, sent by email.
- Does the purchase event fire once?
- Do platforms see the same revenue as your store?
- No call needed
Full audit
Every tag, app and event mapped, with prioritised fixes. Scope and price are shared after your quick check.
- Every tag, app and event reviewed
- Prioritised list of fixes
- Written for you and your developer
FAQ
Questions before you start.
Do I need to book a call?
No. Everything runs by email or WhatsApp.
Which platforms do you work with?
Shopify and WooCommerce, with GA4, Meta and Google Ads.
Do you use a tracking app?
No. The tracking is app-free and server-side, so you are not locked into a monthly fee.
What does the full audit cost?
It depends on your store. I share scope and price after your quick check.
Do you need access to my store?
Not for the quick check: your store link is enough. For a build I ask for staff or collaborator access to the store, GTM and the ad accounts.
Find out what your tracking is missing.
Start with a free quick check of your store. No calls.