Missing purchases
Ad blockers, iOS and consent banners drop browser events. Platforms see fewer sales than Shopify does — and bid down on campaigns that actually work.
CONVERSION TRACKING · SHOPIFY · SERVER-SIDE
Your ads are only as smart as your tracking.
I build app-free, server-side conversion tracking for Shopify stores — GA4, Meta CAPI and Google Ads — so every real purchase reaches the platforms that spend your budget.
No calls. Free quick check first, full paid audit only if you want it.
dataLayer.push({
event: 'purchase',
event_id: 'ord_10482_purchase',
value: 189.00, currency: 'USD'
});
GA4 · Measurement Protocol200 OK
Meta · Conversions APIdeduplicated
Google Ads · Enhanced Conversionsmatched
Shopify
Google Tag Manager
Server-side GTM
GA4
Meta Pixel + CAPI
Google Ads
Brands I have worked with
THE PROBLEM
Broken tracking doesn't throw an error. It quietly trains your ads on the wrong data.
Inflated conversions
Apps, theme code and GTM firing the same event twice. ROAS looks great in the dashboard and terrible in the bank account.
App lock-in
Tracking apps are a black box with a monthly fee. When numbers drift, nobody can tell you why — or fix it.
SERVICES
One tracking architecture. Every platform fed correctly.
GA4 Ecommerce
Full funnel events, clean dataLayer, revenue that matches Shopify.
Meta Pixel + CAPI
Browser and server events with event_id deduplication and strong match quality.
Google Ads
Purchase conversions, enhanced conversions and Merchant Center item data.
Server-side GTM
First-party data collection that survives blockers and browser limits.
PROCESS
From audit to verified data in four steps.
Audit
I map every tag, app and event on your store and find what's missing or duplicated.
Architecture
One dataLayer spec that every platform reads from. No overlapping apps.
Build
Web and server-side GTM, CAPI and enhanced conversions, implemented cleanly.
QA & Handover
Test orders reconciled against Shopify, with documentation your team can keep.
RESULTS
What fixing the tracking changed.
+45%
more sales from Google Shopping
Restructured Google Shopping campaigns, added dynamic remarketing and A/B-tested landing pages. Cart abandonment fell 20% and conversion rate rose 30%.
L'ARCHEROT · SHOPIFY · GOOGLE ADS
+60%
more online sales
Rebuilt Google Shopping campaigns and dynamic remarketing for a paint and car-accessories store. Cart abandonment down 40%, conversion rate up 30%.
THE SPRAY SOURCE · ECOMMERCE · GOOGLE ADS
+40%
more qualified leads
Audited the Google Ads account, reallocated budget to top ad groups and set up conversion tracking. $258K conversion value at 556% ROAS.
POOL FENCE DIY · LEAD GEN · GOOGLE ADS
CLIENT REVIEWS
What clients say after the data finally matches.
★★★★★
The best investment we made for our marketing team. Abir didn’t just fix the tracking; he educated us on how to use the data. His post-launch support was fantastic. If you want accurate data, hire him immediately.
★★★★★
We struggled with duplicate conversions on Facebook for months. Abir diagnosed the issue in his free audit and fixed it completely. It’s rare to find someone who understands both the technical coding and the marketing strategy side.
★★★★★
Most freelancers just install a plugin, but Abir built a custom data infrastructure for us. He identified exactly why our checkout events were not firing. His expertise in GTM and server-side tracking is unmatched. True professional service.
VIDEO
Hear it from a client.
FREE VS PAID
Start free.
Quick check
A short review of your purchase event and platform match, sent by email.
- Does the purchase event fire once?
- Do platforms see the same revenue as your store?
- No call needed
Full audit
Every tag, app and event mapped, with prioritised fixes. Scope and price are shared after your quick check.
- Every tag, app and event reviewed
- Prioritised list of fixes
- Written for you and your developer
FREE RESOURCES
The exact code I use on client stores.
gtag('event', 'purchase', {
transaction_id: order.id,
items: buildItems(cart)
});
fbq('track', 'Purchase',
{ value, currency },
{ eventID: eid }
);
const items = lines.map(l => ({
id: 'shopify_US_${l.pid}',
google_business_vertical
}));
FROM THE BLOG
Tracking, explained with real code.
FAQ
Quick answers.
Do I need to book a call?
No. Everything runs by email or WhatsApp.
Which platforms do you work with?
Shopify and WooCommerce, with GA4, Meta and Google Ads.
Do you use a tracking app?
No. The tracking is app-free and server-side, so you are not locked into a monthly fee.
What does the full audit cost?
It depends on your store. I share scope and price after your quick check.
Do you need access to my store?
Not for the quick check: your store link is enough. For a build I ask for staff or collaborator access to the store, GTM and the ad accounts.
Find out what your tracking is missing.
Start with a free quick check of your store. No calls.