GA4 Ecommerce
Revenue in GA4 that matches Shopify, with every step from product view to purchase.
- view_item → purchase
- items[]
- transaction_id
CONVERSION TRACKING · SHOPIFY · SERVER-SIDE
Your ads are only as smart as your tracking.
I build app-free, server-side conversion tracking for Shopify stores — GA4, Meta CAPI and Google Ads — so every real purchase reaches the platforms that spend your budget.
No calls. Free quick check first, full paid audit only if you want it.
dataLayer.push({
event: 'purchase',
event_id: 'ord_10482_purchase',
value: 189.00, currency: 'USD'
});
GA4 · Measurement Protocol200 OK
Meta · Conversions APIdeduplicated
Google Ads · Enhanced Conversionsmatched
Shopify
Google Tag Manager
Server-side GTM
GA4
Meta Pixel + CAPI
Google Ads
Brands I have worked with
THE PROBLEM
Your dashboards disagree. Your ad budget follows the wrong one.
Broken tracking never throws an error. It feeds Meta and Google numbers that aren't true, and they spend your money based on them.
Shopify real orders
412
Source of truth
GA4
368
−11% · Missing sales
Meta Ads
451
+9% · Over-reported
Google Ads
487
+18% · Over-reported
Same store, same month, four different answers. Your bids are set on the wrong ones.
-
Missing purchases
Ad blockers, iOS and consent rules drop browser events. The platform sees fewer sales than Shopify, decides a winning campaign is losing and cuts its budget.
-
Sales counted twice
An app, the theme and GTM all fire the same purchase. ROAS looks great in Ads Manager and never shows up in the bank.
-
A black box you rent
Tracking apps charge every month and explain nothing. When the numbers drift, nobody can tell you why, let alone fix it.
SERVICES
One clean data source. Every ad platform gets the same truth.
I build your tracking once, around your store's own data, and feed it to every platform you spend money on.
Your store
one dataLayer spec
Meta Pixel + CAPI
Pixel and Conversions API send each purchase once, with customer data Meta can match.
- event_id dedup
- server events
- match quality
Google Ads
Real order value and enhanced conversions, so Smart Bidding chases revenue, not clicks.
- conversion value
- enhanced conversions
- Merchant Center
Server-side GTM
Events leave from your own subdomain, so blockers and browser limits stop eating your data.
- first-party
- sGTM
- consent-aware
PROCESS
From audit to numbers you can trust, in four steps.
-
Step 1
Audit
I map every tag, app and event on your store and show you what is missing, duplicated or wrong.
You get Audit report
-
Step 2
Plan
One dataLayer spec that every platform reads from. Apps that overlap get removed.
You get Tracking spec
-
Step 3
Build
Web and server-side GTM, Conversions API and enhanced conversions, built cleanly in your own accounts.
You get Live setup
-
Step 4
Verify & hand over
Test orders reconciled against Shopify, plus documentation your team keeps.
You get QA log + docs
RESULTS
What fixing the tracking changed.
+45%
more sales from Google Shopping
Restructured Google Shopping campaigns, added dynamic remarketing and A/B-tested landing pages. Cart abandonment fell 20% and conversion rate rose 30%.
L'ARCHEROT · SHOPIFY · GOOGLE ADS
+60%
more online sales
Rebuilt Google Shopping campaigns and dynamic remarketing for a paint and car-accessories store. Cart abandonment down 40%, conversion rate up 30%.
THE SPRAY SOURCE · ECOMMERCE · GOOGLE ADS
+40%
more qualified leads
Audited the Google Ads account, reallocated budget to top ad groups and set up conversion tracking. $258K conversion value at 556% ROAS.
POOL FENCE DIY · LEAD GEN · GOOGLE ADS
CLIENT REVIEWS
What clients say after the data finally matches.
★★★★★
The best investment we made for our marketing team. Abir didn’t just fix the tracking; he educated us on how to use the data. His post-launch support was fantastic. If you want accurate data, hire him immediately.
★★★★★
We struggled with duplicate conversions on Facebook for months. Abir diagnosed the issue in his free audit and fixed it completely. It’s rare to find someone who understands both the technical coding and the marketing strategy side.
★★★★★
Most freelancers just install a plugin, but Abir built a custom data infrastructure for us. He identified exactly why our checkout events were not firing. His expertise in GTM and server-side tracking is unmatched. True professional service.
VIDEO
Hear it from a client.
FREE VS PAID
Start free.
Quick check
A short review of your purchase event and platform match, sent by email.
- Does the purchase event fire once?
- Do platforms see the same revenue as your store?
- No call needed
Full audit
Every tag, app and event mapped, with prioritised fixes. Scope and price are shared after your quick check.
- Every tag, app and event reviewed
- Prioritised list of fixes
- Written for you and your developer
FREE RESOURCES
The exact code I use on client stores.
gtag('event', 'purchase', {
transaction_id: order.id,
items: buildItems(cart)
});
fbq('track', 'Purchase',
{ value, currency },
{ eventID: eid }
);
const items = lines.map(l => ({
id: 'shopify_US_${l.pid}',
google_business_vertical
}));
FROM THE BLOG
Tracking, explained with real code.
FAQ
Quick answers.
Do I need to book a call?
No. Everything runs by email or WhatsApp.
Which platforms do you work with?
Shopify and WooCommerce, with GA4, Meta and Google Ads.
Do you use a tracking app?
No. The tracking is app-free and server-side, so you are not locked into a monthly fee.
What does the full audit cost?
It depends on your store. I share scope and price after your quick check.
Do you need access to my store?
Not for the quick check: your store link is enough. For a build I ask for staff or collaborator access to the store, GTM and the ad accounts.
Find out what your tracking is missing.
Start with a free quick check of your store. No calls.