ABOUT

Hi, I’m Abir Molla.

I help Shopify and ecommerce brands fix the tracking their ad budgets depend on.

Abir Molla

What I do

I set up conversion tracking for Shopify and ecommerce stores: GA4, Meta Pixel with the Conversions API, Google Ads with enhanced conversions, and server-side Google Tag Manager. The goal is simple: the numbers in your ad platforms should match the orders in your store, so your budget goes to the campaigns that really sell.

How I work

  • No sales calls. Everything runs by email or WhatsApp, at a time that suits you.
  • Free quick check first. Send your store link and I check whether your purchase event fires once and reaches every platform.
  • Paid full audit only if you want it. Every tag, app and event mapped, with a prioritised list of fixes.
  • App-free and documented. Clean dataLayer and GTM setup you own, with notes your team can keep.

Background

I have worked with ecommerce brands in the US, UK, Europe and Australia, from fishing gear and paint supplies to nutrition and baby products. I am based in Bangladesh and work with clients across time zones.

I also run a YouTube channel where I share the exact tracking setups I use on client stores, and I publish the code for free on this site under Free Resources.

Get in touch

The fastest way to start is a free quick check. For anything else, email hello@abirmolla.com.

RESULTS

What fixing the tracking changed.

+45%

more sales from Google Shopping

Restructured Google Shopping campaigns, added dynamic remarketing and A/B-tested landing pages. Cart abandonment fell 20% and conversion rate rose 30%.

L'ARCHEROT · SHOPIFY · GOOGLE ADS

+60%

more online sales

Rebuilt Google Shopping campaigns and dynamic remarketing for a paint and car-accessories store. Cart abandonment down 40%, conversion rate up 30%.

THE SPRAY SOURCE · ECOMMERCE · GOOGLE ADS

+40%

more qualified leads

Audited the Google Ads account, reallocated budget to top ad groups and set up conversion tracking. $258K conversion value at 556% ROAS.

POOL FENCE DIY · LEAD GEN · GOOGLE ADS

FREE VS PAID

Free quick check first. Full audit only if you want it.

FREE

Quick check

A short review of your purchase event and platform match, sent by email.

  • Does the purchase event fire once?
  • Do platforms see the same revenue as your store?
  • No call needed
PAID

Full audit

Every tag, app and event mapped, with prioritised fixes. Scope and price are shared after your quick check.

  • Every tag, app and event reviewed
  • Prioritised list of fixes
  • Written for you and your developer
Request a Free Quick Check

Find out what your tracking is missing.

Start with a free quick check of your store. No calls.

Request a Free Quick Check
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