The Challenge
The Spray Source, an eCommerce brand selling affordable paint solutions and car accessories, faced high cart abandonment and low conversion rates from Google Shopping ads. Their campaigns were not optimized, leading to inefficient ad spend and a higher cost per acquisition (CPA).
The Solution:
• Restructuring Google Shopping Campaigns.
• Implementing Dynamic Remarketing
• Optimized product titles & descriptions for higher click-through rates.
• A/B tested landing pages to improve conversion rates.
The Results:
✅ 60% Increase in Sales
✅ 40% Reduction in Cart Abandonment
✅ 30% Boost in Conversion Rates
