The Challenge
Pool Fence DIY, a leading provider of pool fencing solutions, wanted to increase the number of qualified leads while keeping the cost per lead within an affordable range. However, their campaigns were struggling to scale due to limited budget allocations and suboptimal ad group structures.er acquisition (CPA).
The Solution:
We conducted a thorough audit of their Google Ads account, identifying areas where budget constraints were limiting ad reach and conversions. We optimized the campaigns by:
- Reallocating budgets to top-performing ad groups
- Implementing bid adjustments to maximize return on ad spend (ROAS)
- Refining ad copies and extensions to boost engagement
- Setting up conversion tracking for accurate performance measurement
The Results:
After the optimization:
- Conversion value reached $258K, driving significant revenue growth
- The actual ROAS improved to 556.69%, surpassing the original target
- Conversions increased by 40% compared to the previous period
- The cost per conversion dropped to $178, improving overall efficiency
By strategically leveraging Google Ads’ powerful optimization tools and data insights, Pool Fence DIY successfully boosted their lead generation while maintaining profitability.
