# Abir Molla

> Conversion Tracking Expert


## Posts

- [Complete GA4 eCommerce Tracking on Shopify with Google Tag Manager](https://abirmolla.com/google-analytics-ga4-ecommerce-tracking-shopify-google-tag-manager/): Are you struggling with inaccurate sales data? This guide provides a complete walkthrough on implementing server-accurate GA4 eCommerce tracking for Shopify using Google Tag Manager and Custom Pixels.
- [Fix "Additional Scripts Deprecated": Setup Shopify Custom Pixel Data Layer](https://abirmolla.com/shopify-custom-pixel-data-layer-setup/): The Shopify Checkout Extensibility Update has deprecated "Additional Scripts," potentially breaking your tracking setup. This guide provides a complete walkthrough on using Customer Events and a Custom Pixel Data Layer to restore accurate data collection for GTM and GA4.
- [Shopify Google Ads Conversion Tracking Setup with GTM (Step-by-Step Guide)](https://abirmolla.com/google-ads-conversion-tracking-shopify-gtm/): This comprehensive guide will walk you through the entire process of setting up Google Ads Purchase Conversion Tracking for your Shopify store using Google Tag Manager (GTM). Whether you're a beginner or need a refresher, follow these step-by-step instructions to ensure every purchase is accurately tracked, giving you the power to scale your ads profitably.
- [40% More Leads for Pool Fence DIY with Google Ads Campaign Optimization](https://abirmolla.com/leads-for-pool-fence-diy-with-google-ads-campaign-optimization/): Discover how strategic Google Ads optimization drove $258K in conversion value and a massive 556.69% ROAS for Pool Fence DIY—increasing leads by 40% while lowering acquisition costs.
- [60% More Online Sales For The Spray Source with gAds Optimization](https://abirmolla.com/the-spray-source-gads-optimization/): See how restructuring Google Shopping campaigns and implementing Dynamic Remarketing drove a 60% increase in online sales for The Spray Source, while slashing cart abandonment by 40%.
- [45% Increase in Sales for L'Archerot with Google Ads Optimization](https://abirmolla.com/larcherot-google-ads/): Learn how strategic Google Shopping optimization and dynamic remarketing led to a 45% increase in sales for L’Archerot, while boosting their overall conversion rates by 30%.

## Pages

- [Tag ID Finder](https://abirmolla.com/tools/tag-id-finder/): Paste any tracking ID or snippet (GTM-, G-, AW-, Meta Pixel, TikTok) and learn what it is and where it belongs.
- [GA4 Hit Decoder](https://abirmolla.com/tools/ga4-hit-decoder/): Paste a GA4 collect request and read it in plain words: event, property, consent state, parameters and items.
- [ROAS Calculator](https://abirmolla.com/tools/roas-calculator/): Enter ad spend, revenue and margin to see ROAS, break-even ROAS and real profit after ad cost.
- [UTM Link Checker](https://abirmolla.com/tools/utm-checker/): Paste a tagged link and see what GA4 will actually read: missing parameters, capitals, spaces, duplicates and broken fragments, with a fixed link.
- [UTM Link Builder](https://abirmolla.com/tools/utm-builder/): Build a campaign link with utm_source, utm_medium and utm_campaign filled in correctly. Lowercase, no spaces, copy in one click.
- [Thank You](https://abirmolla.com/thank-you/)
- [Free Resources](https://abirmolla.com/get/)
- [Free Tools](https://abirmolla.com/tools/): Free tools for conversion tracking: UTM link builder and checker, ROAS calculator, GA4 hit decoder, tag ID finder and the DataLayer Checker Pro extension.
- [Privacy Policy](https://abirmolla.com/privacy-policy/): Last updated: 3 November 2026.
- [Hi, I'm Abir Molla.](https://abirmolla.com/about/): I help Shopify and ecommerce brands fix the tracking their ad budgets depend on.
- [Request Your Free Tracking Audit](https://abirmolla.com/audit-request/): No calls required. Just fill out the form, and I’ll send you a detailed Audit Report with screenshots & actionable fixes directly to your inbox within 24 hours.
- [ROI-Driven eCommerce Tracking for Profitable Growth.](https://abirmolla.com/): I build flawless, ROI-driven tracking foundations for Shopify & WooCommerce stores, so you can finally trust your data and scale with confidence.
- [Contact Us](https://abirmolla.com/contact/): Whether you have a specific query about tracking, want to discuss a partnership, or just want to say hello—I’m here to help. Drop me a message below!
- [Registration](https://abirmolla.com/registration/): Please complete your registration to ensure accurate invoicing and unlock your project dashboard.
- [Book a Strategy Call](https://abirmolla.com/strategy-call/): Join me for a complimentary 30-minute audit call. We’ll identify your tracking errors, fix data leaks, and build a roadmap for profitable growth.
- [Blog](https://abirmolla.com/blog/)
- [Services & Process](https://abirmolla.com/services/): I don't offer one-size-fits-all solutions. I build custom, ROI-driven data strategies tailored to the unique needs of your eCommerce business.
- [Home](https://abirmolla.com/home/): Stop wasting on ad spend. Start scalling profitably with campaigns built to convert.

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